Increasing Senior Package Sales
Successful methods used by PPA studios to boost package purchases.
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Making Both Seniors & Parents Happy
The delicate balancing act of appealing to teens & adults with senior portraits.
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Inside a Profitable Senior Portrait Studio
For the last dozen years, Andrew Jenkins, M.Photog.Cr., CPP, has owned and operated Canfield Jenkins House of Photography in St. Johns, Mich. Over those years, Jenkins and his staff have built the studio into a premier provider of high-quality senior portraiture (as well as child/family portraits and wedding photography). And though maintaining high sales averages isn’t easy for any studio, Jenkins has consistently done just that through careful marketing, effective sales techniques and a superlative experience for both senior and parent.
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Jen Basford: Making a Career Change Worthwhile
How many of you know a photographer who got into the business as a career change? Chances are, we all know someone like that (and it might even be yourself!). It doesn't matter where you come from; what matters is where you go with your photography in the end. Does it remain a hobby, does it take over your life, or can you balance it as a career you love?
Jen Basford of 3 girls photography in Edmond, Okla., went through a successful career change herself, and she knows the importance of getting your photography business established the right way (for you).
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A+ Marketing Ideas: Ace Ideas for Senior Portrait Promotion in Today's Market
Marketing to the senior portrait market is no cake walk. It demands an adaptive plan that stays abreast of the fickle tastes of teenagers while also appealing to the moms and dads who foot the bills. Check out two promo approaches that have been working for some PPA members.
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